About WJOB
WJOB Coverage Map (click to enlarge)
Who: We are WJOB am1230 in Hammond, Indiana.
Who owns WJOB: Highland attorney Alexis Vazquez Dedelow is the majority owner of WJOB. Husband Jim Dedelow hosts the morning show.
How long: WJOB is a heritage radio station started in 1924. We bought WJOB in 2004.
What's on: We are live local talk about 12 hours a day with about 30 different shows per week. "JED in the Region," 5-9am, is our most popular show. We also broadcast about 150 local high school and college games per year, including Purdue football and basketball.
What's your goal: Let people talk and have some fun. We provide what we call "spee freech" by and about the Calumet Region of Indiana and Illinois. We talk, people call in and they talk, and we announce a few games. We do simple, fun, traditional radio for our area only.
Why does WJOB work: WJOB is authentic "Region." We are smothered daily in our area by Chicago media and sports teams, and we are forgotten by downstate Indiana and Illinois. The two local papers are chains. For some folks, we simply define their home.
Why else does WJOB work: Traffic. To get around Lake Michigan, you have to go through the Region. We earn daily our reputation of horrible traffic on our roads. We take traffic calls no matter what we're talking about. A WJOB motto - "Traffic trumps all."
Who listens to WJOB: Two groups. First is longtime "Region Rats." They were forced to listen to WJOB as children and now have turned into their parents by forcing their own kids to complain from the backseat. The second group is FIBs or FIPs. These are "freakin Illinois people" who moved from Chicago or far suburbs to the Indiana part of the Region. FIPs are only curious at first, but they stay as soon as they realize they are "Region Rats."
Who owns WJOB: Highland attorney Alexis Vazquez Dedelow is the majority owner of WJOB. Husband Jim Dedelow hosts the morning show.
How long: WJOB is a heritage radio station started in 1924. We bought WJOB in 2004.
What's on: We are live local talk about 12 hours a day with about 30 different shows per week. "JED in the Region," 5-9am, is our most popular show. We also broadcast about 150 local high school and college games per year, including Purdue football and basketball.
What's your goal: Let people talk and have some fun. We provide what we call "spee freech" by and about the Calumet Region of Indiana and Illinois. We talk, people call in and they talk, and we announce a few games. We do simple, fun, traditional radio for our area only.
Why does WJOB work: WJOB is authentic "Region." We are smothered daily in our area by Chicago media and sports teams, and we are forgotten by downstate Indiana and Illinois. The two local papers are chains. For some folks, we simply define their home.
Why else does WJOB work: Traffic. To get around Lake Michigan, you have to go through the Region. We earn daily our reputation of horrible traffic on our roads. We take traffic calls no matter what we're talking about. A WJOB motto - "Traffic trumps all."
Who listens to WJOB: Two groups. First is longtime "Region Rats." They were forced to listen to WJOB as children and now have turned into their parents by forcing their own kids to complain from the backseat. The second group is FIBs or FIPs. These are "freakin Illinois people" who moved from Chicago or far suburbs to the Indiana part of the Region. FIPs are only curious at first, but they stay as soon as they realize they are "Region Rats."
